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Advertising Humor: Smart Advertising Choice?

Advertising
Many advertisers want to use smart ads to promote their products. Humor becomes the very next choice they take after a smart word game. So, is humor the right ad strategy? One of the big sins in advertising and marketing is a boring promotion. Potential customers may forgive other flaws but ...

Truth In Advertising

Advertising
Advertisers and marketers continue to search for that one amazing thing that will improve results. And over the years, the industry has gone back and forth over what actually makes a successful ad. These theories have included: Lots of copy Minimal copy No copy at all Clever images Visual puns Product demonstrations Witty headlines No humor at all Repeating the ...
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