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How to Create a Digital Marketing Strategy

Digital
Build your buyer personas. Buyer personas represent your ideal customer(s) and can be created by researching, surveying, and interviewing your business's target audience. It's important to note that this information should be based upon real data wherever possible, as making assumptions about your audience can cause your marketing strategy to take ...

Brand Components

Media
Nike, Apple, Coke. Each company is instantly recognizable, all because of one thing: their brand. These large companies, and others like them, have spent uncountable dollars to make this happen. But powerful brand recognition isn't something reserved for mega-corporations, and in many ways is more important for the small business ...

Integrating Your Online Marketing with Print Media for Success

Marketing
I know, I know, online marketing is the best thing since sliced bread. I mean do a search for “online marketing” on google.com and the search engine returns 771 million results. Google Adwords places the global ad searches for the term “online marketing” at 607,000. That means there are over ...

The New Marketing – Networking

Marketing
With advanced technology, it seems like people are spending more and more time alone.  Why get out of your PJs if you can sit in front of your computer and instantly access anyone or anything you want?  Skype, Facetime, IM, there are many ways to connect with other both verbally ...

Anytime, Any Place, Anywhere (Revolution)

Marketing
When Google chief executive Eric Schmidt talks, people tend to listen. In January 2008, the search giant went public about its ambitions for mobile search when Schmidt told heavy-hitters at the Davos global economic conference that mobile advertising was poised for a "huge revolution". Google is rarely wrong, but some ...

Sosial Media di Indonesia

Advertising
Analisis sosial media Indonesia, Saling Silang, merilis laporan tentang sosial media landscape Indonesia Twitter 86.9% dari tweet dikirim lewat handphone, dengan 12% message diantaranya di publish dari website.Blackberry semakin lama menjadi handphone dominan bagi para pengguna twitter, terlebih karena adanya UberSosial ( aplikasi twitter yang popular) dan official BlackBerry app Twitter untuk ...
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