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3 Marketing Trends in 2013 – Based on Feedback from 100+ CMOs & Senior Execs

There are three key shifts/themes/challenges/opportunities that we feel we influence senior marketing executives (responsible for strategy, not execution) over the next year - and beyond. Customer Centricity. Essentially, getting to know your customer better, putting them at the heart of your business, and using that knowledge to improve your operations (and I ...

Define Success before the Campaign Begins

 In any kind of advertising, an advertiser (or prospect) often says something along these lines: “If this works, I’ll invest more.” And we’re often confident that we’ll deliver positive results and keep an advertiser on a long-term campaign. But then, as the campaign nears an end and the discussion of continuing ...

5 Hot Advertising Trends in 2012 – Review

Are you reading this on a mobile device? Perhaps not, but the odds are much better this year than at this point in 2011. That's because Marshall McLuhan was right: The medium has more of an influence than the content it conveys. This year's list of top advertising trends is mostly ...
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