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History Of Branding

Media
Branding has come a long way in India and also around the world. The word brand comes from the word "brandr", a word used by early Norse tribesmen meaning ‘to burn', as in branding livestock to declare ownership. No doubt, anyone who has read cowboy stories is familiar with the ...

Determine Your Unique Selling Point (USP)

Marketing
The Unique Selling Proposition, or Unique Selling Point or Unique Selling Position Statement or simply USP, is the factor or benefit that makes your product different from (and better than) other equivalent products on the market. Identifying your USP takes quite a bit of time and research, but without it ...
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