Marketing – Page 8

Six Trade Promotion Tips: Why Less Can Be More

05 October 2011 Marketing

Ever wish your favorite team could know in advance if a critical play would work? Unfortunately, not possible. How would you like to run your next trade promotion in advance to determine the right temporary price reduction and duration? Fortunately, very possible, thanks to predictive analytics that enable marketers & ...

Double-Digit Spending Gains Outpace Price Increases in Indonesia

03 October 2011 Marketing

Soon Lee Lim, Director of Consumer Panel Services, The Nielsen Company Inflation is becoming a critical issue in many parts of the world, but, especially in emerging markets such as Indonesia. But while prices rose 7.9 percent in 2010, household spending increased at an even faster rate – up 19.3 percent ...

Promotion-Seeking Asia Pacific Shoppers Present Opportunities

29 September 2011 Marketing

Peter Gale, Managing Director, Retailer Services, APMEA, Nielsen As inflationary concerns continue to mount across Asia Pacific, more shoppers are turning to promotional offers for some respite from the rising prices of fast-moving consumer goods (FMCGs), according to a Nielsen study on shopper trends. Shoppers in Vietnam and Malaysia were particularly ...

Turning Marketing Strategy into Marketing Program Plans

28 September 2011 Marketing

Every good strategic marketing plan includes two elements: strategic direction and plans for moving the company in the new direction. After you have developed your strategic marketing direction, it's time to develop strategies for each of your major marketing functions. Unfortunately, many companies can't seem to convert their marketing strategy into the marketing ...

Developing a Marketing Communications Strategy

28 September 2011 Marketing

Raising awareness of your product in your target market is where sales begin, and this is where marketing communications activities begin the selling process. With today's multiple channels for content to reach potential customers, the art and science of marketing communications has become increasingly important. The marketing communications function (commonly called "marcom") ...

Integrated Marketing – What is it and Why is it Important?

27 September 2011 Marketing

Integrated marketing is the holistic approach to communication in marketing. It's making sure that you are being consistent in your marketing both online and offline. Consistency is key in making sure that consumers understand your marketing message which leads to a great result and return on your investment. The Integrated ...

5 Tips Efektif untuk Komunikasi Pemasaran Rumah Sakit

26 September 2011 Marketing

Meningkatnya kesadaran kesehatan konsumen dan bertambahnya kebutuhan akan layanan kesehatan yang baik, membuat para pemasar di industri rumah sakit harus berfikir lebih keras untuk mencari cara agar bisa menarik hati para pasien. Untuk Indonesia, hal ini harus menjadi perhatian khusus, mengingat sangat gencarnya upaya pemasaran yang dilaksanakan oleh industri rumah ...

Consumer Buying Habits Change as Indonesia Welcomes a New Era

21 April 2011 Marketing

Venu Madhav, Executive Director of Client Leadership, Nielsen Indonesia. It's a new era in Indonesia: global capital markets have recovered significantly since the financial crisis of 2008, and in 2010 the GDP grew 6.1 percent and GDP per capita hit US$3,000, according to the IMF World Fact Book. If the experiences ...

Jingle Indomie Jadi SBY Presidenku

29 June 2009 Marketing

Ketika Iklan SBY yang menggunakan jingle Indomie wara-wiri di televisi, muncullah berbagai opini entah itu yang menganggap iklan tersebut kreatif karena 'attach' dengan jingle Indomie yang notabene sudah lekat di masyarakat dan 'memasyarakat' atau juga ada yang kurang setuju karena hanya menduplikat dan mengganti liriknya saja. Sama hal nya dengan ...

Top 10 Secrets of the Marketing Process

02 March 2009 Marketing

Don’t run out of money. Dibutuhkan waktu yang lebih panjang dan biaya yang lebih banyak untuk menyebarkan ide anda. Atur budget atau anda akan gagal. You won’t get it right the first time. Kampanye anda akan butuh untuk ditemukan kembali, disesuaikan, atau disatukan. Pilihan yang paling mudah tidak selalu berarti pilihan ...

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