2020 - Fortuna

How Virtual Reality is Changing The World Of Advertising

24 April 2020 Advertising

Augmented reality technology has already gained popularity, so more and more users are enjoying it. Many companies have already embraced this cutting-edge technology for their ads. You can find interesting use cases of augmented reality advertising in the article How Augmented Reality Makes Advertising Interactive, so that you can understand ...

The Global Rise of The Cashless Store

16 April 2020 Digital

Big retailers like Starbucks and Amazon are testing cashless, and even cashierless, store models to cope with demands for speed and convenience from their customers. New Worldpay research also indicates bank transfers are set to overtake credit and debit cards as the second most popular global payment method behind e-wallets. Like ...

Why Advertisers Must Embrace Artificial Intelligence for Advertising Campaigns

26 March 2020 Advertising

With the ever-changing advances in technology, it can be hard to keep up at times. One big tech advancement we’ve been hearing a lot of lately? Artificial intelligence. Artificial intelligence may be the single most important innovation shaping the future of the advertising industry, and it’s happening now. This isn’t a ...

Out-Of-Home Goes Programmatic is The Next Big Thing

18 March 2020 Digital

Out-of-Home advertising is undergoing a wave of digital expansion, but has yet to enter the programmatic arena. The Out-of-home (OOH) industry has a lot to celebrate. It’s the second-fastest growing advertising channel after digital, and the only traditional form of advertising that is gaining share. It offers advertisers massive national ...

The Importance of Good Marketing Strategy in Business

20 February 2020 Media

A successful marketing strategy means a successful business. Marketing covers a wide range of working methods such as advertising, promotional activities, public relations, and sales. How can a business succeed? What to do first? The first thing a business has to do is to excel in creating the marketing strategies. Why? ...

How Artificial Intelligence Will Transform Sales

11 February 2020 Media

Artificial intelligence is set to revolutionise the sales process, augmenting the essential human touch. Of all corporate functions, sales by its very nature is surely the most people-focused. While it may no longer involve quite as much face-to-face interaction as it once did, selling has remained emphatically a job for people ...

Effectiveness of Integrated Marketing Communication Agency on Brand Awareness

30 January 2020 Advertising

Integrated Marketing Communication (IMC) is part of the marketing activities that occur because a product needs to communicate itself to the target audience or consumers. IMC has a big hand to get a brand top of mind for consumers. Why? Because the goal of Integrated marketing communication is to produce ...

7 Ways how Influencer Marketing Can Boost Your Brand Promotion

23 January 2020 Media

In recent years, influencer marketing has successfully caused a radical shift in the marketing industry by emerging as a promising investment segment for brands to explore new-age promotional strategies. Apart from the traditional forms of marketing such as advertising and PR, influencer marketing has become one of the key pillars ...

Shoppable Content: The New Trend In Content Marketing

15 January 2020 Digital

In today’s digital age, content is increasingly being viewed as a primary factor behind purchasing decisions in e-commerce. The reason behind this phenomenon, pointing out that people don’t want to buy goods and services — instead, they want to buy relations, stories, and magic. And the marketers of the 21st ...

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