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Efektivitas Integrated Marketing Communication Agency Terhadap Brand Awareness

Integrated Marketing Communication (IMC) adalah bagian dari kegiatan marketing yang timbul dikarenakan kebutuhan dari produk untuk mengkomunikasikan diri kepada target audience atau konsumennya. IMC mempunyai andil besar yang membuat suatu brand menjadi top of mind dari konsumen. Kenapa? Karena tujuan dari Integrated marketing communication ialah menaikkan Return of Investment (ROI) yang terbaik dan brandyang kuat dan tinggi. ...

Social Media as One of Effective Communication Platforms

"Social media today can be likened to the five senses. Through social media we can feel everything as if it is very close to us." Such quotation is taken from the opening of Knowledge Sharing which this time took the topic of social media in advertising presented by Tri Budhi ...

“Storytelling Is Still Fundamental” ADFEST Evening Talk

Hany Nurahmawati and Aldy Dewandhana as Marketing Communications and Creative Director of Fortune Indonesia shared information about the event ADFEST 2015 in the evening talk in Gedung Galaktika on Friday, March 27, 2015. Aldy said that although the technology has been highly developed and is able to make advertising more ...

Actual Support for 1 Million Biopori Holes Movement

On Thursday, March 26, 2015, FORU along with some business units of Rajawali Corpora namely Nusantara Infrastructure, Cendrawasih Jaya Mandiri, Eagle High Plantations, Premiair, RTV, and Velo Networks gathered in the courtyard of Cluster B of Marunda Flat, North Jakarta, to make biopori holes as a support for the movement ...

Fun Learning with Olaf

Tuesday morning on March 24, 2015 became a special school day for students of Sanggar Fortune Nursery School (PAUD) 3 Lenteng Agung, South Jakarta. In addition to the arrival of Adinda Avrilya (Senior Digital Account Manager, Fortune Indonesia) who was teaching that day, they also had a special guest who ...

Fortune Indonesia Regained the Project Hikmah Puasa Djarum

Fortune Indonesia managed to win the pitch for the project Hikmah Puasa Djarum 2015 (Djarum Fasting Wisdom 2015) over Dwi Sapta and Celsius. The victory is so special because the project had several times been managed by other creative agencies but this year it was successfully regained by Fortune. Prayer and teamwork ...

Ecumenical Christmas Service & Celebration of Fortune Group

The room Agus Salim 1 in Gedung Galaktika looked different on Monday, January 19, 2015. In order to celebrate the birth of Jesus Christ, the room was decorated in such a way to be more festive with Christmas decorations having a predominantly red color. By late afternoon, one by one ...

New Strategic Step for Touchpoint

After going through a long process of judging, finally on March 3, 2015, the organizer of Touchpoint Logo Design Competition announced Afriezaldi Rusyadi (Graphic Designer of DId, Fortune Indonesia) as the winner of the competition and was entitled to a prize of five million rupiah. Well, Congratulations! This victory belongs to ...
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