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They Call for Basic Needs and Tranquil Sleep

News
Fortuners’ Donation-Raising Action for Flood Victims in Jakarta Up to this day, the flood that hit Jakarta still consumes public attention in Indonesia. Flood has caused Jakarta city dwellers to lose possessions, homes, and not a few victims became ill. Help came from all walks of society to ease the burden ...

What’s Left of Media Relations in the Digital Age

News
Media Relations Highlights from Fortune PR on UMM Student Visit The rapid development of the digital age leaves less and less room for media relations. Public Relation world that was once attached to media relations is now able to reach a wider public because of the social media presence. PR practitioners ...

The Communication Mix

Marketing
Incorporate these for effective coverage. First off, I’m going to list the thirteen factors of the communications mix. Then, I will provide a brief explanation and example of each factor. The communication mix is comprised of the following thirteen factors: Selling (Personal Selling) Advertising Sales promotion Direct marketing Publicity and public relations Sponsorship Exhibitions Packaging Point-of-sale merchandising Word of mouth Internet/Social Media ...

It Still Feels Just Like the First Time

News
Enjoying the Scenery at Tea Plantation that Would Never Be Disappointing Finally, a number of Fortuners can 'runaway' from their work routine and typical air pollution in the capital city for a moment. After vacuum for a year, Fortune Group is finally able to reorganzing Fortune Gowes & Tea Walk 2012, ...

The Importance of Bravery in Advertising

Advertising
Why Advertising Needs Brave Ideas To Be Successful? Consider this phrase from a fictional TV show, Mad Men, that is superbly written, acted and researched. It could have come straight from Bill Bernbach or David Ogilvy. "Clients don't understand their success is reliant on standing out, not fitting in." - Don Draper How true. Advertising, like ...

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Reload! – Fortune Indonesia Kick Off 2013

General
Ada yang terlihat berbeda di kantor Fortune Indonesia di kawasan Ragunan hari Rabu,  9 Januari 2013 kemarin. Warga Fortune Group terlihat berkumpul berkelompok dan mengenakan t-shirt berwarna putih, ternyata pada hari itu sedang berlangsung  acara Kick Off 2013. Event Kick off sendiri adalah sebuah acara tahunan akbar yang diselenggarakan oleh ...

3 Marketing Trends in 2013 – Based on Feedback from 100+ CMOs & Senior Execs

Marketing
There are three key shifts/themes/challenges/opportunities that we feel we influence senior marketing executives (responsible for strategy, not execution) over the next year - and beyond. Customer Centricity. Essentially, getting to know your customer better, putting them at the heart of your business, and using that knowledge to improve your operations (and I ...
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