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3 Must-Know Basics to Managing Your Company's Social Media

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image credit: Shutterstock Social media -- get it right and your company can soar to viral internet fame. Get it wrong and your brand could languish in obscurity. To help crack the code to the perfect social media messaging mix we spoke with three savvy business leaders whose passion for social media ...

Social Media as a Promotional Tool

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Many small businesses are still hesitant to embrace social media citing the fact that they don't really understand how social networking services can help increase their sales. However, recent studies have been conducted and the results are expected to help small business owners to feel confident in using social media as ...

Asian brand owners plan to invest

Marketing
HONG KONG: Brand owners in Asia Pacific expect to boost their investment in innovation, green products and foreign expansion going forward, a study has found. PricewaterhouseCoopers, the business services firm, polled 320 CEOs, and revealed 96% were optimistic about revenue prospects in the next three-to-five years, including 57% that were "very ...

How to Motivate Creative Employees

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image credit: Shutterstock Your company is filled with creative employees. Some of them are easy to pinpoint and many others are brimming with untapped potential that can help your business thrive in an ever-changing market. Many companies unintentionally hinder creativity, so learning how to motivate creative employees can give you an advantage over ...

Let’s dance Salsa (Again) with Fortune Aerobics!

News
Vacuum due to Lacking of Members Who says that sports community of the Fortuners (Fortune Group employees) is dominated only by men? So far, Fortuners (Fortune Group employees) are more familiar with internal sport clubs that are considered masculine, such as Kosaltun (Fortune Futsal Community), Kobatun (Fortune Basketball Community), and PB ...

Justin Timberlake, the New Face of Bud Light Platinum

General
Bud Light Platinum is trying to bring some sexy back to the beer aisle. The A-B InBev brand -- a line extension with higher alcohol content that launched last year aimed at nighttime party drinkers -- has inked a deal with singer Justin Timberlake, who will star in ads and serve ...

Playing Badminton and Sharing with PB Fortune

News
Regularly Exercising on Thursday Night at Ragunan Sports Centre Exercising in the midst of the intensiveness of working routines is acclaimed to be able to boost working spirit. After facing the bustle of work, the brain needs a refresher. Playing badminton can be an alternative of temporary boredom diversion. More ...
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