December 2012 – Page 2

Where will Your 2013 Marketing Focus Be?

13 December 2012 Marketing

For me, there is nothing like looking ahead so I have been thinking about 2013 and beyond and here are some of my marketing trend predictions looking beyond this year. 1. The Social Enterprise I have spoken about this innovation in a recent post and I believe we will see a dramatic increase in ...

Advertising to the Generations When X Doesn't Meet Y

12 December 2012 Advertising

Have you ever tried to explain how Facebook works to a person over the age of 75? Or what a rotary phone is to a person under the age of 20? There are huge differences between the generations that brands aim to reach today, and some of those differences present ...

Commence Thinking About Your Promotional Advertising Requirements

10 December 2012 Advertising

If you operate a company of any kind, then at some point you will need to address your advertising needs. One of the most workable types of advertising is to use some of the many types of promotional products. Take a touch of time to decide the best products to ...

Where are You Going to Buy and What will Influence You in 2013?

07 December 2012 Marketing

It’s no real surprise to anyone that people still spend more time shopping in the real world at the moment; but could we see a shift start to happen in 2013? Will more people recognise the benefits of buying online and what will their major influences be? Another angle that we ...

End of the Year Sweetest Gift for Fortune Indonesia

06 December 2012 Fortuna

Achieved Two Bronze in Citra Pariwara 2012 One more sweet achievement is successfully obtained by Fortune Indonesia towards the end of the year. Advertising Services Company which works under the banner of Fortune Group has successfully won two bronze medals in Citra Pariwara 2012, the oldest national advertising award in the ...

Ryan Seacrest Buys Marketing Agency to Expand His Reach

05 December 2012 General

(06/12) Ryan Seacrest has bought a controlling stake in the Civic Entertainment Group, a 12-year-old marketing agency that has helped to create events like the CNN Grill and NBC’s Education Nation. The acquisition, to be announced on Wednesday, reflects Mr. Seacrest’s plan to build a diversified media company on the back ...

Is Advertising a Good Investment During a Downed Economy?

05 December 2012 Advertising

Whenever the economy goes south, consumers naturally tighten their budgets and reduce spending on most goods and services across the board. This would indicate in just about every facet that advertising budgets would drop, too. But in the last recession, many large corporations opted to increase their advertising budget heading ...

Determine Your Unique Selling Point (USP)

04 December 2012 Marketing

The Unique Selling Proposition, or Unique Selling Point or Unique Selling Position Statement or simply USP, is the factor or benefit that makes your product different from (and better than) other equivalent products on the market. Identifying your USP takes quite a bit of time and research, but without it ...

Advetising is Essential

04 December 2012 Advertising

Coca-Cola, Philips, Toyota, IBM, McDonalds...how did these names come to be so famous? Through marketing, of course. Yet many small to medium business owners mistakenly believe that advertising only works for the 'superstar brands' in the retail market. But the reality is that marketing, in its broader sense, is an essential part ...

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