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Revisiting and Revising Your Ecommerce Marketing Plan

Digital
The days are over where you build it and they come, well truthfully there never were those days. However, it used to be easier to gain traffic to your online store. Competition online is increasing. Companies are starting to realize that marketing online is not an option, but rather necessary ...

Indonesia menjadi Negara paling Reliant dalam Penggunaan Mobile Internet di ASEAN

Digital
Hampir setengah dari semua pengguna internet di Indonesia mengakses internet melalui ponsel mereka dan dipastikan jumlah ini akan meningkat. Menurut research yang dibuat oleh Nielsen, peningkatan dalam pembelian ponsel yang menggunakan fitur internet akan terjadi dalam 12 bulan ke depan. Hasil research Nielsen menemukan bahwa 48 persen pengguna internet di Indonesia ...

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Sosial Media di Indonesia

Advertising
Analisis sosial media Indonesia, Saling Silang, merilis laporan tentang sosial media landscape Indonesia Twitter 86.9% dari tweet dikirim lewat handphone, dengan 12% message diantaranya di publish dari website.Blackberry semakin lama menjadi handphone dominan bagi para pengguna twitter, terlebih karena adanya UberSosial ( aplikasi twitter yang popular) dan official BlackBerry app Twitter untuk ...

5 Tips Efektif untuk Komunikasi Pemasaran Rumah Sakit

Marketing
Meningkatnya kesadaran kesehatan konsumen dan bertambahnya kebutuhan akan layanan kesehatan yang baik, membuat para pemasar di industri rumah sakit harus berfikir lebih keras untuk mencari cara agar bisa menarik hati para pasien. Untuk Indonesia, hal ini harus menjadi perhatian khusus, mengingat sangat gencarnya upaya pemasaran yang dilaksanakan oleh industri rumah ...

Six Steps to Developing Your Public Relations and Media Plan

Digital
Marketing experts will tell you that a well planned public relations campaign is often far more effective than advertising. This tutorial will assist you in developing and creating the core of your public relations campaign in six easy steps. Step 1: Define and write down your objectives for your publicity or ...

Marketing vs. Advertising: What's the Difference?

Advertising
You will often find that many people confuse marketing with advertising or vice versa. While both components are important they are very different. Knowing the difference and doing your market research can put your company on the path to substantial growth. Let's start off by reviewing the formal definitions of each ...
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