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How Technology will Alter the Future of Digital Marketing

Digital
Digital marketing landscape is changing constantly. That why it’s crucial to always stay ahead of trends and implement the same in time. Metrics used to measure digital marketing and the level of interactivity involved have come to create new opportunities for marketers. Customer experience, functionality, micro-moments, targeted advertising etc. are ...

Social Media in Indonesia: Unlocking Indonesia’s Potential

Digital
Indonesia has firmly established its status as one of the world’s most active social media nations. The country is ranked globally as the fourth-largest market for Facebook and the fifth largest for Twitter, while the capital Jakarta is the second largest Facebook city in the world. However, a study led by ...

How To Build an Effective Influencer Marketing Strategy

Digital
The digital marketing landscape is constantly changing. Today, it is nearly impossible to distribute content without an influencer marketing strategy. By aligning your marketing strategy with the right professionals, you open the door to more collaborative content creation efforts, co-opting ideas from chatter across a wider online network. Marketers have caught ...

The Future of Public Relations

Public Relations
PR trends much like technology is never static and are always changing at a rapid speed. This mirrors the fact that nothing can exist without advancing in a world which is evolving at such a high rate. Consumer demands, moods as well as shopping trends, software, manufacturing and supply management, ...

5 Social Media Marketing Trends That Will Dominate 2019

Digital
It’s that time of year again when marketers are asking, “What will be the biggest social media marketing trends of 2019?” And after a year of unexpected algorithm updates and data breaches, it’s understandable why marketers would be looking for any insights that would prevent them from being blindsided again. So ...

Social Media Trends That Will Impact Digital Advertising

Advertising, Digital
Social media has become a critical ingredient to every advertiser’s marketing mix. Gone are the days in which social media was simply used for product discovery and awareness. Today, social media marketing plays an increasingly important role in driving intent and conversion within the consumer journey. But the world of ...

Social Media Trends for Business

Digital
If there is one thing that business owners should know for certain, it’s that there’s no certainty in today’s world. Technological advances, shorter product life cycles, and shifting consumer demands create changes and surprises that business owners need to be ready for. A key part to growing and sustaining businesses today ...

Top 5 Digital Marketing Platforms in Indonesia

Digital
Every year, new technologies come out, existing technologies get smarter and prospects get savvier and more bombarded with marketing. This will continue to happen every year at a faster pace. That said, the goal of marketing -- and digital marketing, in particular -- has always been the same: getting and keeping ...

Expand Your Sports Brand Awareness with Influencer Marketing

Media
The increase in influencer marketing budgets shows that this is becoming a rapidly increasing marketing strategy for brands trying to find a ways to attract consumers. Influencers are genuine authority figures within the lives of their fans – this includes bloggers, industry experts, lifestyle gurus, online entertainment celebrities and many ...
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