3 Marketing Trends in 2013 – Based on Feedback from 100+ CMOs & Senior Execs
There are three key shifts/themes/challenges/opportunities that we feel we influence senior marketing executives (responsible for strategy, not execution) over the next year - and beyond.
Customer Centricity.
Essentially, getting to know your customer better, putting them at the heart of your business, and using that knowledge to improve your operations (and I ...