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5 Steps to Effective Media Planning

Media
In this ever-cluttered marketplace, many advertisers are making a critical mistake. They focus too heavily on budget when developing their campaigns and completely neglect something far more important: their media plan. For your campaigns to be successful and your messages to make the right impact, much thought should be given ...

Media Planning Vs Media Buying: Which Is More Important?

Media
Media planning is an act of creating a plan that will make the advertisement successful, while media buying is related to the task of buying space and time slots in various media platforms. Media planning and buying are processes associated with the negotiating, strategizing and purchasing of ad placements, otherwise ...

Marketing Research by Data Analysis

Media
What is Market Research? No matter how good your service is, your product has few chances to succeed without proper market research. It is too dangerous to assume that you already know enough about your target market. Let me tell you the truth “You know nothing, Jon Snow!” So, go perform ...

Tips to Create an Effective Social Media Marketing

Digital
With the advancement of social media today, business people begin to realize that social media is an important tool that can rival the combination of network marketing and traditional advertising. With social media marketing, you can introduce a brand widely and strengthen its market share. Just like any other marketing ...

Kiat Membangun Social Media Marketing yang Efektif

Digital
social media network background with icons vector Seiring dengan berkembangnya trend sosial media, para pebisnis mulai menyadari bahwa sosial media adalah hal penting yang dapat menyaingi kombinasi dari network marketing dan traditional advertising. Dengan social media marketing ini Anda dapat memperkenalkan brand secara luas serta memperkuat pangsa pasarnya. Sama halnya seperti strategi marketing lainnya, Anda hanya akan berhasil meraup ...

Marketing vs. Advertising, Apa Bedanya?

Advertising
Anda mungkin sering menemukan banyak orang sulit membedakan antara marketing dengan advertising atau sebaliknya. Walaupun kedua ilmu tersebut sama-sama penting, tapi sangatlah berbeda. Jika Anda memahami perbedaannya dan rajin melakukan riset maka perusahaan sudah berada dalam jalur yang tepat untuk bertumbuh. Mari kita mulai dengan meneliti definisi formal dari keduanya, lalu ...
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