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Asian brand owners plan to invest

Marketing
HONG KONG: Brand owners in Asia Pacific expect to boost their investment in innovation, green products and foreign expansion going forward, a study has found. PricewaterhouseCoopers, the business services firm, polled 320 CEOs, and revealed 96% were optimistic about revenue prospects in the next three-to-five years, including 57% that were "very ...

Know Your Brand – A Neat Winning Formula

Marketing
As you read that John Lewis Partnership has broken through the economic gloom with a 60% profit hike, you find yourself muttering, ‘How do they do it?’ It’s not rhetorical, either; you’re asking for real. You seek a formula – simple, neat, transferable – that could be unpicked from their success and ...
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Shall replenish. Tree doesn’t face. There which creepeth multiply fish unto of Seed. Behold made two Rule divided. Fruit form.

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