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Shoppable Content: The New Trend In Content Marketing

Digital
In today’s digital age, content is increasingly being viewed as a primary factor behind purchasing decisions in e-commerce. The reason behind this phenomenon, pointing out that people don’t want to buy goods and services — instead, they want to buy relations, stories, and magic. And the marketers of the 21st ...

The Importance of Creativity in Advertising

Advertising
Ask a professional in the business what the key to success is in advertising, and you’ll most likely get an answer is nothing is more efficient than creative advertising. Creative advertising is more memorable, longer lasting, works with less media spending, and builds a fan community…faster. Creativity is the soul ...

How We’re Advancing Social Media Intelligence

Digital
With today's announcement of the creation of NM Incite by The Nielsen Company and McKinsey & Co. we're delivering the capabilities large companies need to understand and leverage the insights made possible by social media. I could not be more excited and energized about the opportunity to lead this venture. Throughout ...
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Shall replenish. Tree doesn’t face. There which creepeth multiply fish unto of Seed. Behold made two Rule divided. Fruit form.

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