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5 Steps to Effective Media Planning

Media
In this ever-cluttered marketplace, many advertisers are making a critical mistake. They focus too heavily on budget when developing their campaigns and completely neglect something far more important: their media plan. For your campaigns to be successful and your messages to make the right impact, much thought should be given ...

Truth In Advertising

Advertising
Advertisers and marketers continue to search for that one amazing thing that will improve results. And over the years, the industry has gone back and forth over what actually makes a successful ad. These theories have included: Lots of copy Minimal copy No copy at all Clever images Visual puns Product demonstrations Witty headlines No humor at all Repeating the ...

Integrating Your Online Marketing with Print Media for Success

Marketing
I know, I know, online marketing is the best thing since sliced bread. I mean do a search for “online marketing” on google.com and the search engine returns 771 million results. Google Adwords places the global ad searches for the term “online marketing” at 607,000. That means there are over ...
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