Marketing – Page 5

Good guidance for great business negotiations

25 February 2013 Marketing

The most difficult aspect of business negotiations is the actual conduct of the face-to-face meeting. Assuming that the best representatives have been chosen, and assuming that those representatives are well prepared, and the situational factors have been manipulated in one's favour, things can still go sour at the negotiation table. Obviously, ...

How to plan your staffing and recruiting policies

22 February 2013 Marketing

Develop & prioritize – planning: Human resource management or staffing and recruiting has been an integral part of any organization since ages. All you need is thorough planning and development of your HR policies. You must plan a whole agenda, job descriptions, requirements before starting on the hunting process. Develop ...

Increase Sales With Restaurant Marketing

21 February 2013 Marketing

There are a number of restaurants that start business but without undertaking proper marketing strategies. For restaurant branding a professional campaign is required. Only word of mouth about the restaurant service, the quality of food and its ambiance is not enough. For promoting a restaurant business you need proper marketing ...

Mobile Marketing Trends

19 February 2013 Marketing

The mobile ads have received positive recognition in the advertising industry. The media, like mobile phones and mobile devices, are the devices behind the success of mobile advertising. The mobile phone has become a personal tool for everyone. People always carry their phones anywhere and anytime. This is the reason ...

Is Facebook Good For Your Business?

18 February 2013 Marketing

Once your up and running, it's absolutely essential to interact with your customers and not just trumpet your latest products. We are talking about social media here so its no good just seeing Facebook as yet another means of selling stuff. One of the biggest problems to overcome is the attitude ...

Asian brand owners plan to invest

11 February 2013 Marketing

HONG KONG: Brand owners in Asia Pacific expect to boost their investment in innovation, green products and foreign expansion going forward, a study has found. PricewaterhouseCoopers, the business services firm, polled 320 CEOs, and revealed 96% were optimistic about revenue prospects in the next three-to-five years, including 57% that were "very ...

Integrating Your Online Marketing with Print Media for Success

29 January 2013 Marketing

I know, I know, online marketing is the best thing since sliced bread. I mean do a search for “online marketing” on google.com and the search engine returns 771 million results. Google Adwords places the global ad searches for the term “online marketing” at 607,000. That means there are over ...

The Communication Mix

23 January 2013 Marketing

Incorporate these for effective coverage. First off, I’m going to list the thirteen factors of the communications mix. Then, I will provide a brief explanation and example of each factor. The communication mix is comprised of the following thirteen factors: Selling (Personal Selling) Advertising Sales promotion Direct marketing Publicity and public relations Sponsorship Exhibitions Packaging Point-of-sale merchandising Word of mouth Internet/Social Media ...

3 Marketing Trends in 2013 – Based on Feedback from 100+ CMOs & Senior Execs

03 January 2013 Marketing

There are three key shifts/themes/challenges/opportunities that we feel we influence senior marketing executives (responsible for strategy, not execution) over the next year - and beyond. Customer Centricity. Essentially, getting to know your customer better, putting them at the heart of your business, and using that knowledge to improve your operations (and I ...

5 Marketing Trends that will Impact 2013

28 December 2012 Marketing

One thing is abundantly clear. The pace of technology and buyer behavior transformation continues unabated. Assessing their impact on marketing strategies makes for tough annual planning on the right formula to connect with buyers. Three big trends will affect marketing planning in 2013. These trends changing the face of marketing once ...

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