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Truth In Advertising

Advertisers and marketers continue to search for that one amazing thing that will improve results. And over the years, the industry has gone back and forth over what actually makes a successful ad. These theories have included: Lots of copy Minimal copy No copy at all Clever images Visual puns Product demonstrations Witty headlines No humor at all Repeating the ...

Disadvantages Of Social Media

We are living in a world filled with the social media craze. From Facebook to Twitter, the world has embraced the new tools that help thousands interact each day no matter where they are. There are so many merits that come with social media and this is undeniable. However, what ...

Creativity and Innovation in Advertising World

The advertising world is always evolving along with the development of the 21st Century which seems to be running. Technology development in all fields including in graphics and printing is so rapid that many SME entrepreneurs couldn't overtake and close their business. The birth of digital era to some extent is ...

Brand Building Strategies

This is of the type one-brand one product. In terms of customer perception and information processing, the most effective way to designate a product is to give it an exclusive name, which would not be available to any other product. In the product branding strategy the brand is promoted exclusively ...

The World of Advertising Will Keep Growing

Smartphones have developed exponentially these days. They are made more sophisticated with the price that more people can afford. The accelerometer and touchscreen technology is a part of this new technology on smartphones. This technology is important for the app ads. With the existing technological advancements, we can combine interactivity with ...

The Reason Why Branding Is Essential?

Once more, the actual goals associated with branding in the above list provide you with a very good impact associated with the reason why branding is really vital that you the actual achievement associated with any kind of internet business or even web site. Within less complicated conditions, branding can ...

Mobile Advertising Features

The mobile advertising industry has achieved significant results in recent years. Studies have proven that the number of phones sold increases every year. Mobile phones have become a personal tool for everyone regardless of age, gender, or income level. Below are some features of mobile advertising: The mobile phone offers a ...

A Creative Agency For Advertising

A truly creative agency can take your company to the next level. We're not talking about the old and stale agency that promises you the world with one marketing campaign or billboard. We're talking about a creative agency that will go to the ends of the earth to find out ...

Music On Advertising

As the media has developed, moving from radio to television, film and digital, advertising has established a presence in every genre. The relationship between music and advertising has been manifested in each arena, and the advantages that music has brought at different times and in different ways to companies seeking ...

Advertising People Are Not Normal (infographic)

People like me who are closely affiliated to fields of marketing /advertising always feel if ‘civilians’ are inclined to pay attention to what brands are doing. Is rest of the world pre-occupied with the award-winning advertistment that the ad people can’t stop talking about? No. Is the unsurprising answer to the ...
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