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When Ads Gets (Too) Personal

Advertising
The other day I watched my first episode of Mad Men. I'm a little late to the game, I know, but that's what having Netflix, Hulu Plus, and Comcast on Demand are for. The irony of using anytime, commercial-free media to watch advertisers work in a world with only three television channels ...

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The Kind of Advertisement That Grabs People's Attention

Advertising
In this increasingly sophisticated world, creating ads seems to be much easier for us. Ads can be produced for either print, electronic, or other media. So, what kind of ads can attract the attention of many visitors? Generally, every ad attracts visitors, yet it depends on how attractive we make our ...

The Advantages with an Advertising Agency

Advertising
The purpose of an advertising agency is to sponsor the products, services and the public picture of its customers. Whether large or small, this is essentially what all advertising agencies do, or are supposed to do anyway. The benefits of an advertising agency prove if their efforts are successful and ...

What Is A Secondment And What Are The Benefits?

Advertising
A secondment is where an employee temporarily changes job roles within the same company  or transfers to another organisation for an agreed period of time. Secondments can be to organisations within the private or public sector, or to a non profit making organisation, such as a charity or government body, ...

The Best Advertising is Sincere

Advertising
In the thrones of apprehending the future of advertising, much has been, and will be, said about new channels, emergent technologies, innovative measurement protocols, morphing agency roles and the like; much less, probably, about how we actually create marketing that works, that's worth consuming, and that's worth running in any ...

The Importance of Career Planning

Advertising
Planning your career is a wholly worthwhile step to ensure your future happiness. Enjoying your work, the environment you work in and your duties is essential if you are to have a fulfilling career ahead. If you have a strong idea of the direction you would like your career to ...

Ads On the Move How Messaging Has Gone Mobile

Advertising
Mobile usage has become ubiquitous around the globe, and the growth in coverage is opening up media for consumers and content providers alike. Mobile devices are now constant companions in our everyday lives, and they’re becoming an integral way for brands and advertisers to reach consumers as they go about ...

How To Improve Working Capital Management

Advertising
"Cash is the lifeblood of business" is an often repeated maxim amongst financial managers. Working capital management refers to the management of current or short-term assets and short-term liabilities. Components of short-term assets include inventories, loans and advances, debtors, investments and cash and bank balances. Short-term liabilities include creditors, trade advances, ...

The Importance Of Team Work

Advertising
Whether in the workplace or on the football field, or even amongst members of a community, effective teamwork can produce incredible results. However, working successfully as a team is not as easy as it may seem. Effective teamwork certainly does not just happen automatically; it takes a great deal of ...

Making Persuasive and Effective Adverts

Advertising
The growing exposure to adverts and the proliferation of vast amount of advertisements and branded items has led to the consumer's conscious/unconscious resistance to advertisement. In the words of Carl Laemmle of universal pictures (1931) "I appeal to every producer not to release "sponsored" moving pictures... believe me, if you ...
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