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Social Media as a Promotional Tool

Advertising
Many small businesses are still hesitant to embrace social media citing the fact that they don't really understand how social networking services can help increase their sales. However, recent studies have been conducted and the results are expected to help small business owners to feel confident in using social media as ...

How to Motivate Creative Employees

Advertising
image credit: Shutterstock Your company is filled with creative employees. Some of them are easy to pinpoint and many others are brimming with untapped potential that can help your business thrive in an ever-changing market. Many companies unintentionally hinder creativity, so learning how to motivate creative employees can give you an advantage over ...

The Importance of Bravery in Advertising

Advertising
Why Advertising Needs Brave Ideas To Be Successful? Consider this phrase from a fictional TV show, Mad Men, that is superbly written, acted and researched. It could have come straight from Bill Bernbach or David Ogilvy. "Clients don't understand their success is reliant on standing out, not fitting in." - Don Draper How true. Advertising, like ...

The ABCs of Effective Advertising

Advertising
If you want your advertising to resonate with prospective customers, it's essential that you appeal to their emotions in some way. Fail to do this and you might as well be throwing money out the window. Effective ads sell your message, company, or product. They may or may not be creative, ...

Define Success before the Campaign Begins

Advertising
 In any kind of advertising, an advertiser (or prospect) often says something along these lines: “If this works, I’ll invest more.” And we’re often confident that we’ll deliver positive results and keep an advertiser on a long-term campaign. But then, as the campaign nears an end and the discussion of continuing ...

Repositioning Your Brand

Advertising
Repositioning is changing the frames of reference. It is changing a brand’s status in comparison to that of the competing brands. It is undercutting and undermining an existing concept or product, thus altering the market map and creating new opportunities for your brand. It is not for the faint-hearted and ...

5 Hot Advertising Trends in 2012 – Review

Advertising
Are you reading this on a mobile device? Perhaps not, but the odds are much better this year than at this point in 2011. That's because Marshall McLuhan was right: The medium has more of an influence than the content it conveys. This year's list of top advertising trends is mostly ...
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