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5 Ways to be a Hero With Your Company Media Investment

Media
Companies invest tremendous time and effort creating “lean” organizations to maximize value for their owners or shareholders, and then leave media value that they’ve already paid for to languish in someone else’s pocket. We regularly see media value left on the table, shrugged off, cast aside by advertisers who do ...

Humor in Advertising: Smart Advertising Choices?

Advertising
Advertisers almost universally want to be clever in their advertising. Humor is the first thing they go for, after clever word play. Is this a good advertising strategy? The big sin in advertising and marketing is being boring. A market will forgive almost anything else. But a boring sales letter, commercial, ...

Dukung Budaya Literasi, Sinar Mas Land Bantu Sarana Perpustakaan SD dan MI di Sekitar BSD City

Expert Articles, Newsroom
Sinar  Mas Land melalui PT Bumi Serpong Damai (BSD) Tbk, memberikan bantuan pendidikan berupa sarana kelengkapan perpustakaan kepada 10 Sekolah Dasar (SD) dan Madrasah Ibtidaiyah (MI) di wilayah Kabupaten Tangerang dan Kota Tangerang Selatan. Pemberian bantuan ini merupakan salah satu bagian dari program Corporate Social Responsibility (CSR) Sinar Mas Land ...

Program BBQ Mudahkan Anak Usia Dini Baca Al Quran

Expert Articles, Newsroom
          Salah seorang guru mengaji di Tempat Pelatihan Al-Qur’an (TPA) Al Hidayah yang terletak Komplek Ciater Permai BSD City, sedang mengajarkan cara membaca Al Qur’an kepada anak didiknya menggunakan metode “Mama Papa’' yaitu cara membaca Al Qur’an dengan cepat.  Metode tersebut merupakan bagian dalam program BBQ (Berantas ...

The Grow Up Public Relations

Public Relations
Public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person. As a detail public relations are talk about attract, convert, close,and delight. In the detailed Public Relations is about inbound uses similar strategies and tools as PR — and inbound marketing ...

3 Trends That Will Reshape Media in 2019

Media
It's been over a decade since the Internet transformed print media. Very quickly the web's ability to rapidly disseminate news, and articles, made newspapers and magazines obsolete. Along with their demise went the ability for advertisers to reach customers via print. What was once an "easy buy" for the auto ...

Menurut J.D. Power, Meski Skor Kepuasan Pelanggan Mencapai Rekor Tertinggi, Namun Layanan Service Centre Tidak Menonjol

Expert Articles, Newsroom
Menurut J.D. Power 2019 Indonesia Customer Service Index (Mass Market) Study,SM yang dirilis hari ini, kepuasan pelanggan akan layanan purna jual telah mencapai rekor tertinggi di 814 poin (pada skala 1000 poin). Akan tetapi, dengan perbedaan nilai hanya 23 indeks poin antara merek berkinerja paling tinggi dengan yang terendah, sangat ...
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