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Learning a Success Recipe from the Eagle

Indra Abidin in Creative Industries Seminar Mediakom Trisakti The rate of Indonesian population growth in Asia has become the trigger of population boom in the country. Therefore, the young generation should have a sure-fire strategy in order to be able to compete in today globalization era. One of the strategies is ...

Practical Tips for Implementing Integrated Marketing Communications

These are some practical tips to set you on your way to a successful IMC plan: 1. Develop a strong brand identity. Any successful marketing initiative starts with a strong brand. If you can’t clearly articulate your brand’s unique position in the marketplace (and “high quality” or “personal attention” doesn’t cut it, everyone ...

The New Marketing – Networking

With advanced technology, it seems like people are spending more and more time alone.  Why get out of your PJs if you can sit in front of your computer and instantly access anyone or anything you want?  Skype, Facetime, IM, there are many ways to connect with other both verbally ...

Fortune is not Just a Place to Earn a Living

After twenty two years of service, Siti Rabiati or more familiarly called Tati is finally retired. What makes this 54-year woman survived working for more than two decades in PT Fortune Indonesia Tbk.? How did you start your career? I began my career with a contractor working in the oil equipment. Then, ...

Content Marketing

  Content marketing! We know you’ve heard about it — but how do you do it? And why is it important? Content marketing is sharing valuable content with your readers alongside a sponsorship. It can be a beneficial tool when working with brands on your blog — and here’s why: What does the brand ...

Synergizing Fortuners’ Skills with Company Mission

In-House Seminar Corporate Strategic Planning PT Fortune Indonesia Tbk. Towards Strategic Planning 2013, PT Fortune Indonesia Tbk. organized in-house seminar which was held in R.M. Harsono Room, Galaktika Building, 4th floor, on October 3, 2012. The event that was commenced at 14.00 WIB used The Importance of Core Missions for Sustainable ...

Advertising Effectiveness

The advertising industry, as a whole, has the poorest quality-assurance systems and turns out the most inconsistent product (their ads and commercials) of any industry in the world. This might seem like an overly harsh assessment, but it is based on testing thousands of ads over several decades. In our ...
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