Archive

Applying Three Preventive Steps to Prevent the Fire

News
Fortune Support Team Organized Fire Simulation As an effort to maintain the safety of Fortuners and to protect company assets, Fortune has organized fire-alertness simulation on last October 21, 2012. This event was held at Galaktika Building and followed by Fortune support team consisting of security, office boys, technicians, housekeeping and ...

Ten Names of Fortune’s Sohibul Qurban Announced

News
Division of Drivers is the Major Contributor Every year, Fortune Group has a distinctive tradition ahead of Eid ul-Adha. This tradition is to raffle all the names of Fortuners to be 'appointed' as sohibul qurban alias a donor to sacrifice an animal such as cows or goats for the dhuafa (poor). In ...

Original Love Juice

General
Fortune Indonesia to Bring Fresh Concepts to Original Love Juice Again, Fortune Indonesia takes the challenge to be partners with Kalbe's team of health drink product, namely Original Love Juice, to speed up the brand communication with fresh and dynamic activation concepts called "Love is Real". The partnership takes off today, ...

Pertamina Corporate and Fortune Indonesia Continue

General
Pertamina Corporate and Fortune Indonesia Continue Having been sharing passion since 2010 pioneering the strong tagline "Semangat Terbarukan", to Pertamax Fastron Goes to Monza with Rio Heriyanto in 2012, Fortune Indonesia and Pertamina Corporate have just entered into another long term project agreement to continue sharing passion with each other. More innovations ...

What Kind of Ads would You Block?

Advertising
If you had the choice, what types of ads would you block, and which would you leave? I’m not a marketing major or anything, but it seems to me that ads can be broken down into two major categories:  ads that are pushed to consumers, and ads which consumers pull to ...

3 Keys to Scaling Content Marketing Success

Marketing
“KISS” is probably the best advice when it comes to giving advice (Keep It Simple Stupid) and for that reason this post is short and sweet on the topic of how to ensure your great content attracts, engages and converts. Whether your goals are narrowly focused on revenue or more strategic ...

The Psychology of Colors in Advertising and Marketing

Advertising
Are you stimulating emotions while marketing with your business logo, stationary, business cards, brochures, signs and with your website? If you know it or not, colors speak very loud to our subconscious and have a positive or negative reaction within 90 seconds. On the web you have less that 30 seconds to make a good first ...

Know Your Brand – A Neat Winning Formula

Marketing
As you read that John Lewis Partnership has broken through the economic gloom with a 60% profit hike, you find yourself muttering, ‘How do they do it?’ It’s not rhetorical, either; you’re asking for real. You seek a formula – simple, neat, transferable – that could be unpicked from their success and ...

The Art of Getting Attention – Crazy Marketing Ideas that Worked

Marketing
TARGET LIGHTSHOW Objective: Promote the 2010 fall and holiday season apparel lines and gain attention from the fashion set during New York's Fashion Week. Payoff: 3,000 people on street level; 12.6 million Google hits from the event. Seeking to turn heads at New York's fall Fashion Week, Target rented street-facing rooms in Manhattan's Standard Hotel in the ...
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