October 2011 – Page 2

Winning the Hearts of Indonesian Consumers

06 October 2011 Marketing

Indonesian consumers have proven themselves to be optimists. Throughout the economic turbulence that started in 2008, Indonesians remained confident and positive about the country's economic outlook according to Nielsen's Consumer Confidence Index. Even among businesses, despite the hard times in 2009, the majority (52%) said that year on year conditions ...

How We’re Advancing Social Media Intelligence

06 October 2011 Digital

With today's announcement of the creation of NM Incite by The Nielsen Company and McKinsey & Co. we're delivering the capabilities large companies need to understand and leverage the insights made possible by social media. I could not be more excited and energized about the opportunity to lead this venture. Throughout ...

Countdown to Product Launch: 12 Key Steps

06 October 2011 Marketing

Millions of dollars are spent developing and launching new products each year, but the reality is only 10 percent will succeed. While this has been the accepted norm and considered the "cost of doing business," a new approach unveiled at Nielsen's U.S. Consumer 360 conference improves the likelihood of new ...

Social Media Report: Spending Time, Money and Going Mobile

06 October 2011 Digital

Social media not only connects consumers with each other, but also with just about every place they go and everything they watch and buy. Nielsen's new Social Media Report looks at trends and consumption patterns across social media platforms in the U.S. and other major markets, exploring the rising influence ...

Contractor Marketing: Branding Vs. Lead Generation

05 October 2011 Advertising

When an advertising rep comes to your office and starts talking about branding, what's the first thing that pops into your mind? I know what pops into mine... Most advertising reps push heavily on the idea that you have to "get your brand out there", "get people to know who you are", ...

Role of Merchandising in Today's Advertising

05 October 2011 Advertising

What part does merchandising play in today's advertising? It is undoubtedly assuming an increased and even new importance. This is in large measure due to the self-service trend in more and more retail stores. This trend has reached the point where "take-it-off-the-rack-at-Klein's" type of selling dominates the food and variety ...

Six Trade Promotion Tips: Why Less Can Be More

05 October 2011 Marketing

Ever wish your favorite team could know in advance if a critical play would work? Unfortunately, not possible. How would you like to run your next trade promotion in advance to determine the right temporary price reduction and duration? Fortunately, very possible, thanks to predictive analytics that enable marketers & ...

A Social Media Strategy Case Study on What NOT to Do with Your Corporate Twitter Account

05 October 2011 Digital

What do you do when a good deal of your dissatisfied customers share their poor experiences with your brand with others online? Well, one thing you shouldn't do is turn your social media efforts into a customer service triage unit. I recently came across one company using its social media efforts ...

Komunikasi Internal

05 October 2011 Expert Articles

Industri komunikasi secara umum di Indonesia, khususnya industri periklanan, telah banyak mengalami suka duka. Banyak perusahaan yang tumbang dan tak pernah terdengar lagi. Fortune sangat bersyukur telah menikmati 41 tahun kesuksesan di industri ini, lulus dari berbagai ujian yang menerpa perekonomian Indonesia. Salah satu faktor yang berkontribusi besar dalam kesuksesan ...

The Brand Version 2.0: Business-to-Business Brands in the Internet Age

04 October 2011 Advertising

Brands are more important than ever. Sure it’s a cliché. It seems every book I have read on branding contains that sentence. Yet, the Internet has created an environment that makes that statement truer than at any prior point. The Internet enables incredibly fast access to an enormous amount of ...

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