The rapid development of social media today is followed by the transformation of marketing world into inbound marketing. The marketers have massively started using social media as the marketing tools, one of which is twitter. With so many active twitter account users around the world, social media like twitter has become something significant in business. The challenges facing marketers now are not only how to use twitter but also how to incorporate twitter into the marketing process. Twitter can do many things such as capturing loyal consumers, observing both negative and positive conversations, for the sales team to later easily promote and make sales happen. Here are some twitter optimization tips that you can refer to for your company’s twitter account:
1. Tweet Content
Content is the king! That is how content is described. Your twitter account will have lots of followers because of qualified content. Regularly create interesting content that is relevant to your business and advantageous for the followers. Try not to apply hard selling if you want to sell, instead make it directional and soft selling. Remember, your company’s twitter account will be followed if the account provides benefits for the followers, not merely selling. The more qualified the twitter content is the easier you will get numerous followers. Lots of content, lots of followers!
2. Connect the web to twitter
The company website that is frequently updated can be connected automatically to twitter. Any content updated on the web will automatically appear on your Twitter account. This way, you will get two benefits; firstly, they will visit your website so that it increases your website traffic. Secondly, your followers will also increase.
3. Immediately respond if there is a follower’s mention
Since twitter is the digital version of WOM, then whenever a topic is brought up, it will usually get responses from the followers in either questions or just regular comments. Immediately respond to their mention because if you respond tardily, they will have no hesitation to unfollow.
4. Hashtag
Hashtag or # sign is very important on twitter. With the hashtag you can find out who are retweeting, who are discussing your brand, who are reading the tweet posted. With hashtag, we can find out how many conversations generated from the tweet posted. Be sure to always create hashtags on every topic you make. It is also important to integrate the hashtags with your marketing campaign by creating simple and easily remembered hashtags so that it will make the later search easier.
5. Twitter Chat
You can use Twitter chat to chat directly with consumers in order to know their insight. Twitter chat can be done using hashtags. Make a chat schedule via twitter with your customers by creating a special hashtag, then save the hashtag so you can monitor it anytime and anywhere, who knows the customers cannot wait to chat with you.
After you do the above five tips, the next step is to measure your twitter activities. Are the above five steps effective to help generate a significant increase in the sales of your brand marketing promotion? Good luck.