To support a company’s success, it is necessary to have an integrated communication in order to build and create a good relationship with the customers. Your company may have a superior product but if it is not accompanied by strong internal and external communications, your business may experience a decrease in sales. Integrated Marketing Communications (IMC) offers a communications approach with which you can deliver a consistent message to buyers while promoting using different types of media.
Use Event Marketing to support IMC Success
When you are offered to try a free sample of the latest coffee product, you can enjoy a new flavor, but besides that, you are actually targeted to become a potential buyer. Event marketing only serves to introduce a new product at a social event. Nowadays, consumers can easily obtain information about a product from various sources. Business owners begin to realize that they cannot depend on advertising alone; they also realize the importance of the spread of marketing using the IMC method. The success of this integrated marketing process requires a thorough and focused plan in digital media, advertising, social networking and events that can effectively drive and engage potential buyers to purchase the products.
In this increasingly competitive business, companies prefer to use the integrated marketing method (IMC) because it is more cost-effective and more efficient in terms of marketing approach. The main distinction of promoting and marketing a product using media event is the greater opportunity for potential buyers to directly interact with the new product. Therefore, bringing a group of consumers and media at one place will be more effective if using several marketing methods that generate sales so that the media event can help realize a successful IMC.
Event marketing serves to spread awareness for a new product. There will always be competition to attract consumers to buy a product using print media or visual media. However, you can try to attract attention by holding a social gathering where you can attract potential buyers directly and help them interact with the new product firsthand. Unlike print media and television, media events are more fun and participatory. Oftentimes, this can make potential customers eventually interested in becoming a buyer. This makes your marketing efforts more cost-effective. Many companies are using media events widely by sponsoring marketing event with the clear target. This well-planned event can be a charm for potential buyers. If a company has a plan to communicate and follow the ethics of the existing industry guidelines, the company will gain trust from potential customers and loyal customers.