The growing trend of social media has made business people begin to realize that social media is an important tool that can rival the combination of network marketing and traditional advertising. With digital marketing, business people can introduce their brands widely and strengthen their market share. Just like any other marketing strategies, you will only succeed in making the profit if you have a thorough plan and steps in implementing the strategy.
The power of social media lies entirely on social networking sites such as Facebook, Twitter, and so forth. Social networking sites have become part of the daily life of people around the world. Therefore, companies begin to shift the promotion of their products to digital marketing media. The advantage of using this digital marketing strategy is that a company has considerable flexibility to do what they want and it provides opportunities to connect directly with their customers.
In addition, the digital world also facilitates a two-way communication so that companies can listen to consumers’ opinions and responses. With this information exchange system, producers will have better, closer, and more interactive relationship with the consumers. In the digital world, companies are not only able to exchange information, but they can also perform the controlling. What is meant by controlling here is the company’s activity to learn and monitor how much response the consumers show toward their brand.
Many internet users are easily influenced by online advertisements through social media. These consumers love or follow a brand that promotes their products through social media. Many prospective consumers who are mostly users of social networking become interested in a brand after seeing the brand advertisements on social media. Nowadays social networking can be accessed not only via desktops but also through mobile phones which allow the users to connect to the social networks at any time without limit. The large number of internet users and social networks offers opportunities for a brand to market their products widely through digital media. Online business is very powerful in increasing sales of the promoted brand.