Tips to Improve the SEO Performance of Your Company’s Website

Digital

seo-2Improving the SEO performance of your website or blog has now become so important. The goal is obviously to improve the existence of your blog in the theater of “war” of search engines result pages (SERP) either on google, bing, or yahoo.
Before we get into the discussion of the simple techniques to improve the SEO performance, it is best to recall the definition of SEO (Search Engine Optimization).
SEO is a series of processes done systematically intended to increase the volume and traffic quality of the search engines to a particular site or blog by utilizing the working mechanism of the search engine’s algorithm. The main target is to make the site or blog appear at the top of the search results (or at least on the first page) on a particular subject. (Wikipedia.org)
The above definition makes it clear that SEO is a systematic technique that aims to increase the traffic volume and quality of the blog or site.
Here are some simple techniques to improve the SEO performance of your site or blog:

  1. Template Selection: A template is a main pillar or foundation that supports all the content of a blog, such as widgets, navigation menus, articles and so forth. Therefore, we should choose a blog template that is responsive and SEO-friendly, so that it will improve the SEO performance.
  1. The Use of Meta Tags: Meta Tags are the keywords related to your blog’s theme. Meta Description is the most important thing we should consider compared to other Meta tags (in a blog there is usually an activation of Meta keyword, anchor and others). It is better not to avoid duplication of Meta title or Meta description.
  1. The Use of Keywords in articles or blogs: Creating content that uses too many or too long keywords should be avoided. It is better to use short keywords and note the level of competition.
  1. Navigation Features: Use simpler navigation features to help ease the performance of your blog or site.
  1. Blog Loading Time: The faster the loading of a blog, the better rank a search engine like Google gives. In addition, visitors will also love this, because they do not waste their time waiting for your web to load and it reduces their internet bandwidth burden.

So, those are 5 simple ways to improve the SEO performance of your website.
source:
entrepreneur
quickbooks