Social brand recognition, public engagement, social advertising, and ROI are a few of the components that a brand needs to consider or when entering into the social media realm. Social networking, where clients or consumers interact, becomes a tool for a brand to reach its audience.
Utilizing social media channels like Twitter or Facebook makes it relatively easy for a brand to do promotion or reach its product’s target market. Promoting through social networking has a number of advantages for brand owners, such as being more economical and effective. In addition, promotion can be done through viral marketing so that prospective customers can see it right away. Nevertheless, it is important for a brand to consider the business pillars on social media.
How should social media be utilized as an important component of every business marketing strategy? According to the internet world stats, more than 30 percent of the world’s population is accessing the internet. The number is estimated at more than 2.2 billion people. From that number, 82 percent of the internet population is over 15 years of age and is connected to social networking sites.
Many internet users are easily influenced by online advertisements through social media. These consumers love or follow a brand that promotes their products through social media. Many prospective consumers who are mostly users of social networking become interested in a brand after seeing the brand advertisements on social media. Nowadays social networking can be accessed not only via desktops but also through mobile phones which allow the users to connect to the social networks at any time without limit. The large number of internet users and social networks offers opportunities for a brand to market their products widely through digital media.
Source:
dailysocial
Internetworldstats