BTN Properti – Case Studies


BTN as one of the notable state banks in Indonesia has emerged to be a strong player in housing finance. BTN launched BTN Properti portal on February 2015, an easy solution to solve the problem of public’s house needs in Indonesia.

The Objectives

  • To become leading house financing bank in Indonesia
  • To attract Indonesian market to purchase house via BTN Properti portal.

 Campaign Strategy

Fortune PR create digital communication strategies to support BTN Properti in achieving their objectives through SEO, SEM, Social Media Maintenance, GDN, FB Apps Development named ‘RumahImpian’.

The Execution

  • Increase the website traffic’s number
  • Arrange quizzes and contests
  • Raise the website’s registered users number
  • Provide visual contents
  • Editorial plan development for Facebook and Twitter
  • Create social media hype with unique hashtags for hi-lighted social media content and campaign


The website become one of top property websites in Indonesia with thousands of registered members and buyers in Indonesia within one year of its launch