Social media has become a part of people’s lifestyle worldwide. More than one billion people in the world are using social media and apparently, this number is expected to grow. Social media is not only a forum to share when interacting or communicating with friends or colleagues but also an effective forum to promote or advertise products online and to communicate directly with consumers. Promoting through social media has a number of advantages, including more economical and effective. In addition, promotion can be done through viral marketing where prospective customers can see it right away so it is easier to bring in new customers. Social media can also reach a wide range of consumer profiles from the existing segmentation (broad demographics).

Currently, businesses begin to have a glance over social media to reach their customers. However, deciding on the right and effective social media is a common obstacle for a business. Trying on all the social media channels would be quite hard and requires considerable effort and funding. Therefore, choosing the right social media to serve the target audience is so crucial. Each social media site has different user demographics. Thus we must understand which one is the right social media for our business. Here are the demographics and the explanation of some of the most popular social media:

Facebook and Twitter. Generally, they are the top priority for marketers. The fact that Facebook has more than one billion users worldwide makes marketers use it to reach consumers in almost all industries. Through Facebook, users can share information, ask questions to customers and get direct responses, or share content created by other platforms. Twitter is not too far behind Facebook with users that reach 500 million. Consequently, both sites tend to be the right place to start a campaign or test the market. Twitter is suitable to broadcast a live event (kultwit – kuliah Twitter, a series of tweets discussing one particular topic) and connect with actors, practitioners, and brand promotional events.

Youtube. Youtube has a huge influence because it combines text, visual, and audio. Youtube is a medium for finding information and entertainment on the internet. And for many people, Youtube has already become a search engine. So it is not surprising that Youtube becomes the second largest search engine in the world. Youtube is mostly used by young Internet users, especially teenagers. If you want to interact with consumers through this medium, then you cannot just upload a TVC on Youtube. The videos that will go viral on Youtube are videos that entertain, have a story to tell, and are not hard selling.

LinkedIn. If we want to grow our business and gain B2B networking opportunities, LinkedIn is an effective way to realize it. Unlike other social media sites that are more casual, LinkedIn is designed for educated professionals who want to improve their career. Moreover, LinkedIn has older users aged between 25 and 64 years. If we want to connect with an audience of professional business people, LinkedIn is the right place.

From the above explanation, we can see that the social media we have chosen can be combined with other existing social media and it does not mean that every brand must have Twitter or Facebook. If your audience is not there, then do not waste unnecessary resources. The most popular Social Media does not necessarily mean they are best suited for each product.