Sitting on the floor to be more relaxed and more intimate, Fortuners filled Agus Salim room in Gedung Galaktika. Also attending the event were Indra Abidin as Director of PT Fortune Indonesia Tbk (FORU) and Glenn Bruce as Technical Advisor of Fortune Indonesia from 1972-1993 among the Fortuners.

Gita Galantari as Corporate Communication Specialist FORU greeted Fortuners as well as opened the watching-together event of the documentary Hajar!!. Hajar!! the movie produced by Sembilan Matahari Bandung tells about the hard work of Fortune Indonesia. This film showcases the journey of Fortune Indonesia from time to time with the background of the situation of politic, economic, and the world of advertising in Indonesia.

Once the clock pointed at 16:15, the film was screened. Fortuners seemed to watch it enthusiastically. Smiles were seen on the faces of Fortuners as they saw some advertisements produced by Fortune. Fortune’s past photographs even invited laughter when they watched it. One of them was a scene photo from the 1980s where expatriate Nestle officials were wearing peci, the traditional black cap. Fortuners uttered their amazement when they saw the pictures of Fortuners who gathered after working hours.

Thirty minutes had passed and the film ended with Fortuners’ applause. Fortuners began to share their responses to the friends sitting next to them. “I’m amazed to see the struggle of Mr. Indra and friends. It makes me feel proud to be part of Fortune which is now the number 4 advertising agency in Indonesia. After watching this movie, Fortuners should be more spirited in working,” responded Mahalia Lokeswari Imawati as BSO Activator of Fortune Indonesia after watching.

Positive response was also expressed by Gito Barkah as Social Media Specialist DID of Fortune Indonesia who also watched the film. “I can’t believe how Fortune can survive until today after being deep in company debt. They must have done great efforts, and the team must have been extremely solid at that time. The film motivates Fortuners to work more enthusiastically because of the strong kinship,” said Gito.

Watching-together event was continued with a quiz guided directly by Gita. The quiz had two sessions; the first was guessing the pictures. Three photos were shown on the screen and then Gita gave some hints. One by one, Fortuners guessed the figures on the photo, starting from the photo of Aang as office boy of Fortune Indonesia, Tita as Senior Art Director of DID of Fortune Indonesia, and Estikoma as Account Director of Fortune Indonesia. Laughter was often heard when they managed to guess the pictures on the screen.

In the second session, three questions were asked about Hajar!! movie. The question was about the names of the casts in Hajar!! film. The second question was to sing the jingles made by Fortune Indonesia for the clients such as Dancow and the Family Planning (KB) campaign with National Population and Family Planning Board (BKKBN). The last question, “Mention the 3 TVCs produced by Fortune in this movie!” asked Gita to Fortuners.

Fortuners scrambled to answer it. And Fadila, a FORU messenger, was chosen to answer the last question. “There are Jiwasraya, Honda, and Dancow,” said Fadila excitedly. The winners of the quiz were called to receive gifts from the organizer. The prizes included sports towels, cups, drinking bottles, lunch boxes, photo frames, and tea sets. The session was closed by eating the provided snacks like siomay (fish dumplings), fruits, chips, fried peanuts, tea and coffee.

HAJAR!! the movie can be seen on https://foru.co.id/2013/id/film-hajar/, while HAJAR!! the e-book can be downloaded on https://foru.co.id/2013/id/buku-hajar/.6 Edisi

• Copyright 2013 by PT. Fortune Indonesia Tbk. | All rights reserved.