Advertising People Are Not Normal (infographic)
People like me who are closely affiliated to fields of marketing /advertising always feel if ‘civilians’ are inclined to pay attention to what brands are doing. Is rest of the world pre-occupied with the award-winning advertistment that the ad people can’t stop talking about?
No. Is the unsurprising answer to the question if it ever lingered in your mind. According to a study commissioned by San Francisco-based advertising agency heat and conducted this past March by iThink found that people who work in advertising do in deed deviate from the ‘normal’ people. Especially when it comes to how they consume social media and think about brands on these platforms.
I think we already knew that advertising people tend to use social media more than their ‘normal’ counterparts. Even for marriage proposals. We have seen advertising professionals crowdsource their proposal via memes, using banner ads to propose and even jumping on to the latest bandwagon of proposing via an infographic. If there are any indicators of social media savviness these should catapult ad men and women to the top slot.
By the way, the survey also revealed that ad professionals tend to engage in more bad behavior at office holiday parties and are more likely to date a coworker. More on that later in the infographic.
Some interesting findings from the study.
- 71% of advertising/marketing professionals say they pay attention to brand posts in their Facebook news feed “all of the time” versus 23% of the general population.
- As for Twitter: 92% of advertising/marketing professionals use Twitter to follow brands they like. 33% of the general population does so.
Should brands put more effort into interacting with consumers via social media?
- 63% of advertising/marketing professionals “strongly agree” that they should; 23% of the general population “strongly agree”
If you work in advertising, these results likely aren’t surprising to you.
(www.scattershotmarketing.blogspot.com)