Don’t run out of money. It will take longer time and more expenses to spread your ideas. Manage your budget or failure is on your way.

1. You won’t get it right the first time. Your campaign might need to be rediscovered, adjusted or unified. The most accessible option does not always mean the soundest one. Any irrational opinions and beliefs should be neglected.

2. When it turns you nervous, it might eventually be a good idea. Focus. A single sort of trait and one certain target market often make a better idea instead of trying to get all people satisfied.
3. In a certain point, it is better to either stick to your belief or to do as what the market has demanded. It’s hard to do both.
4. Compromising in marketing has always been the least opted idea.  Choose to work only on A or B.  Operating both A and B tends to result in failure.
5. Try out, consider, and optimize.  Investigate what supports the success, and then re-apply.
6. Read and learn.  There have been abundant symptoms, case studies, books, and methods that have been put on tests in the real world.  You may not neglect them until you completely understand since you don’t want to spend your time or money on the same mistakes others did the previous week.  It will be more affordable and faster to read than to experience them.
Source:
www.sethgodin.typepad.com