Campina Ice Cream, together with Fortune Indonesia, launched itslatest product Happy Cow at Campina factory in Surabaya on February 22, 2017. The launch was announced at a press conference attended by dozens of local and national media. The event was also attended by Widi Mulia, a mother of 3 children, who is very concerned with the health of family, especially children.

Happy Cow is Campina’s special product intended for children. “Happy Cow contains many health benefits of milk, excellent for children’s energy adequacy in their growth,” said Adji Andjono, National Sales Manager and Marketing Manager of Campina Ice Cream. Happy Cow comes in three variants: Happy Cow Cup, Happy Cow Malt Blast, and Happy Cow Rainbow.

The launching series lasted for two days. The first day featured a media trip to some local attractions such as Bukit Jaddih, marine tourism in Sunda Strait, and local culinary at Bu Rudy and Dewandaru Resto. “On the second day, we held a press conference to announce the launch followed by a factory visit. Through this factory visit, we introduced the values of the company as Campina’s commitment, namely Environmental Conservation and Vegan Diet,” said Vina Alfiani, Fortune Indonesia Senior Account Manager who was handling the event.

In organizing the event, Fortune Indonesia collaborated with BudgeComm in the media relations. Vina admitted the brief schedule of work had been a challenge in preparing this event. “The time is very short; meanwhile we have to coordinate with many parties. But thank God everything went well. We are happy because the client was pleased with the overall organization of this event,” she concluded.