Social Media Effectiveness – With the advancement of technology today, advertisers promote their products not only using online television media and websites but they also start using social media channels. They begin using platforms like Facebook and Twitter to interact with their customers through comments and tweets shared by their customers while providing information on the various products and services they are offering.

Companies become more focused on promoting their products through Facebook pages and Twitter accounts because the internet is able to reach a broader audience than television. Ads on social networking sites are generally mini websites where followers or fans can click on ads and view messages from the Twitter account of a brand on the Facebook wall or watch the video on YouTube.

Now advertisers are aware that spending thousands or millions of dollars on television advertising is not enough. They also need to advertise their products online. With online advertising, consumers can feel closer to a product by visually viewing, commenting and getting quick feedback from a product. Brand owners use social media channels to build an online ‘buzz’. This allows consumers and followers to know what to expect from a product and helps them to connect directly to the product, something they cannot do with the television media.

Advertising a product through social media can help consumers and followers to interact directly with the brand. Not only does it help them to voice their opinions directly in the form of suggestions or criticisms but it also provides a sense of personal touch with the brand. For example, a brand ‘releases’ a new product and advertises it through Facebook page, then they invite consumers to ‘like’ the Facebook page and give away free samples of the product. Next, the brand owners can invite consumers to voice their opinions about this new product. It will make the ads more interactive and give potential customers reasons to try the product.

In conclusion, social media can reach a wider audience and create more effective strategies to advertise a product. One can also say that to achieve a successful business, social media really should be made part of your business marketing strategy.