Every company needs social media to get closer to the public either to introduce its brand or product or to provide friendly customer service. LinkedIn is one of the social media networks which is based on business. Usually, this network is used to find recommendations of experts in their field, business partners and employee candidates.

LinkedIn facilitates prospective workers to find the companies they want to apply to. In short, LinkedIn is the right platform for learning about potential clients and looking for job openings.

Companies are able to learn beforehand about the employee candidates based on the description exposed, even able to see their previous workplace and employers. This way, companies can promote themselves through posted articles or updated profiles. The more often you publish and update the list on LinkedIn profile, the more frequently your updates appear on LinkedIn front page. Achievements, works or products can be published here to increase the credibility of the company or business.

The name LinkedIn may not be as popular as other social networks like Facebook, Instagram or Twitter, but it comes with an advantage which is specifically targeting the professionals. And the good news is, according to Similar Web research in the first quarter of 2016, the users spend more time on LinkedIn apps than in the previous year which means that this social network is increasingly in demand.

This social network is also used by many advertising agencies in Indonesia and Fortune Indonesia, which has long been engaged in the world of creative and advertising in Indonesia, is no exception.

Source:
Cnn indonesia