There are many variables that determine the success of our corporate campaigns on social media. Currently, businesses begin to have a glance over social media to reach their customers. However, deciding on the right and effective social media is a common obstacle for a business. Trying on all the social media channels would be quite hard and requires considerable effort and funding. Therefore, choosing the right social media to serve the target audience is so crucial. Each social media site has different user demographics. Thus we must understand which one is the right social media for our business. Here are the demographics and the explanation of some of the most popular social media:
Facebook and Twitter. Generally, they are the top priority for marketers. The fact that Facebook has more than one billion users worldwide makes marketers use it to reach consumers in almost all industries. Through Facebook, users can share information, ask questions to customers and get direct responses, or share content created by other platforms. Twitter is not too far behind Facebook with users that reach 500 million. Consequently, both sites tend to be the right place to start a campaign or test the market. Twitter is suitable to broadcast a live event (kultwit – kuliah Twitter, a series of tweets discussing one particular topic) and connect with actors, practitioners, and brand promotional events.
LinkedIn. If we want to grow our business and gain B2B networking opportunities, LinkedIn is an effective way to realize it. Unlike other social media sites that are more casual, LinkedIn is designed for educated professionals who want to improve their career. Moreover, LinkedIn has older users aged between 25 and 64 years. If we want to connect with an audience of professional business people, LinkedIn is the right place.
Pinterest. This social media site has really gained a lot of momentum in recent years. The Pinterest concept is very simple with the activity of “pinning” the image on the board. That simplicity is coupled with the attractive aesthetics that make Pinterest successful as it is now.
Tumblr. Many businesses have already heard of Tumblr, but do not know for sure whether this social media site fits into their marketing campaigns. Tumblr is a microblogging site that allows users to share all sorts of content including text, images, audio, and links. The easy-to-use interface becomes one of Tumblr’s successes. The striking aspect of this site is its young audience. If your business targets consumers between the ages of 13 and 25, then Tumblr should be put into consideration. Interestingly, these young people are now using Tumblr more than Facebook. So which social media is suitable for your business?