Integrated Marketing Communication plays a big role in making a brand top of mind for consumers. Why? Because the goal of Integrated Marketing Communication is to produce the best Return of Investment (ROI) and strong and high brand. Moreover, some business people have recently used this concept because it covers a wide scope ranging from effectiveness, efficiency, investment and so forth covering time, cost, and coordination of communication among brands or companies.

Integrated Marketing Communication Theory is a concept found in Don Schultz’s book in the 1980s, but today this concept is widely presented by experts in different viewpoints. This concept helps to integrate the communication messages to its fullest both in the above the line and below the line programs. Therefore, this concept becomes the suitable medium for improving the brand recall process.
The first reason why Integrated Marketing Communication gets a positive response is that this concept can lead to strong brand, perception, and image with which consumers have a strong relationship. The rapid development of technology has made communications media come in very diverse and many choices. In addition to television ads, print media, radio, and outdoor media, the media such as the Internet, short message service (SMS), video, call center, and various other events have become another alternative in the world of communication. Therefore, proper and effective integration is necessary for managing and implementing communication.
In this globalization era, communication is not limited to certain geography only. Why? And how? The biggest video sharing website such as YouTube has reached its customers all over the country in order to present information, entertainment, and so on in a single internet channel. At least, if people today are asked about what sites they know to watch or share videos, their first answer will be YouTube. How great Integrated Marketing Communication is nowadays in the recall process.

Integrated Marketing Communications in Indonesia.