Digital Habits Changing in Asia
SINGAPORE: Burson-Marsteller menemukan bahwa digital habits di kawasan Asia Pasifik telah berkembang pesat. Hal ini di karenakan mulai digunakannya sosial ...
News
Indonesia Online Advertising Expenditure Increased by 400%
The number of advertising expenditure in Indonesian online publication has been increased significantly compare to the number of 2009
“Online advertising ...
What Is a Campaign?
“We’re having a sales campaign in the fall.” “The public relations campaign generated a lot of buzz for us.” “Let’s ...
Online Marketing A Necessity Not Just An Option
It’s no secret online marketing is becoming a more viable marketing method than that of traditional marketing, such as television, ...
Revisiting and Revising Your Ecommerce Marketing Plan
The days are over where you build it and they come, well truthfully there never were those days. However, it ...
Indonesia, the Country most Reliant on Mobile Internet Access in ASEAN
Almost half of all internet users in Indonesia access the internet via their mobile phones and the number of users ...
Social Media in Indonesia
Indonesian social media analysis, SalingSilang, released a report on Indonesia’s social media landscape.
Twitter
86.9% of tweets are sent via mobile phones, ...
Six Steps to Developing Your Public Relations and Media Plan
Marketing experts will tell you that a well planned public relations campaign is often far more effective than advertising. This ...
Marketing vs. Advertising: What's the Difference?
You will often find that many people confuse marketing with advertising or vice versa. While both components are important they ...
Building Image and Sales with Limited Budget
Recently, questions are arising from many clients about how to build image and sales with a limited budget in this ...
Engagement Makes Public Fall in Love
Creativity has become a very important highlight in communication because, without it, people tend to be reluctant to hear or ...
Being Offensive, Backlash of an Ad!
The Burger King “Texican Whopper Burger” spread across Europe has been considered a significant insult to the Mexican society. The ...