Effectiveness of Integrated Marketing Communication Agency on Brand Awareness
Integrated Marketing Communication (IMC) is part of the marketing activities that occur because a product needs to communicate itself to ...
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Word-of-Mouth Marketing in the Digital Age
The advancement of technology that leads to the emergence of social media in today’s digital age has changed the way ...
Effectiveness of Social Media in Supporting Online Marketing
Social Media Effectiveness – With the advancement of technology today, advertisers promote their products not only using online television media ...
The Role of Social Media in Product Marketing Strategies
Nowadays has become a part of people’s lifestyle worldwide. People of the world have started to use social media and ...
Fortune Indonesia Contribute in Caraka Creative Festival 2014
Caraka Creative Festival (Carakafest) was held again on December 20, 2014 and took place at Hotel Patra Jasa Semarang. Carakafest aims to bridge the ...
A Special Year End Gift for Fortune Indonesia from Citra Pariwara
The sweetly-rewarded long wait became a special year end gift in 2014 for PT Fortune Indonesia. One gold and three ...
The Importance of Creativity in Advertising Industry
Creativity, according to Torrance (1988), is the process of sensing and observing problems, making guesses about the deficiencies (problems), evaluating ...
Building a Brand with the Help of Indonesian Branding Agency
Every company must wish its brand to be top of mind for consumers. Therefore, a company builds a brand identity ...
The Role of Creative Team in Commercial Ad
An advertisement is meant to introduce a product to increase the sales in the best possible way through the provided ...
Fortune Indonesia Hailed As The First Listed Advertising Company in Indonesia
Mulyadi Sulaeman (Director of FORU) and Aris Boediharjo (CEO of Fortune Indonesia) took a pose with Business Record (ReBi) trophy ...
Young Generation, a Potential Target for Mobile Advertising
One of the elements of marketing strategy is to analyze the target market suitable for the product or service. If ...
Google’s 5 Ideas for The Future of Digital Advertising
5 ideas that Google thinks will shape the future of digital advertising
1.Choice: Ad views will be voluntary.
The ad viewers will ...