4 Steps To A Successful AdWords Campaign
Not getting the satisfaction you want from your AdWords account? Want to make more money by spending less?
Google AdWords has ...
News
Importance of Advertising
Advertising is one of the oldest forms of public announcement and occupies a vital position in an organisation’s product mix.
According ...
Contractor Marketing: Branding Vs. Lead Generation
When an advertising rep comes to your office and starts talking about branding, what’s the first thing that pops into ...
Role of Merchandising in Today's Advertising
What part does merchandising play in today’s advertising? It is undoubtedly assuming an increased and even new importance. This is ...
The Brand Version 2.0: Business-to-Business Brands in the Internet Age
Brands are more important than ever. Sure it’s a cliché. It seems every book I have read on branding contains ...
7 Ways to Create Business Publication Advertising That Gets Results
How do you create an industrial or trade ad that gets attention, wins high readership scores, and generates a steady ...
What Is a Campaign?
“We’re having a sales campaign in the fall.” “The public relations campaign generated a lot of buzz for us.” “Let’s ...
Social Media in Indonesia
Indonesian social media analysis, SalingSilang, released a report on Indonesia’s social media landscape.
Twitter
86.9% of tweets are sent via mobile phones, ...
Marketing vs. Advertising: What's the Difference?
You will often find that many people confuse marketing with advertising or vice versa. While both components are important they ...
Building Image and Sales with Limited Budget
Recently, questions are arising from many clients about how to build image and sales with a limited budget in this ...
Engagement Makes Public Fall in Love
Creativity has become a very important highlight in communication because, without it, people tend to be reluctant to hear or ...
Being Offensive, Backlash of an Ad!
The Burger King “Texican Whopper Burger” spread across Europe has been considered a significant insult to the Mexican society. The ...