So what can you do to bolster your brand’s success through social media in 2019?
however there are some online marketing trends we believe are worth considering as you evaluate which tactics will help grow your business.

The growing importance of personal branding to business branding
Particularly for small businesses, putting a real, human face to a brand name helps to build loyalty. A brand that’s more relatable, and has the human element, naturally garners more trust, and trust is essential for building relationships.

One way to humanize a brand is to promote the personal brand of the business owner or a high-level leader. This tactic has become a staple for many organizations, as demonstrated through guest blogging, podcast and webinar appearances, and other publicity opportunities. By enabling your audiences to get to know the character and expertise of company leadership, a business can strengthen its brand reputation.

Long-form content for making an SEO impact
Although Google doesn’t penalize blog posts if they fail to reach a certain word count threshold, it stands to reason that a high-quality article with 1,600 words will likely outrank a high-quality article with 500 words. It’s for that reason that I believe we’re seeing more publishers requiring guest authors to submit articles with a minimum of 1,000 or more words.

Acceleration of personalized marketing
Customers have come to expect brands to tailor special offers and discounts to their wants and needs. To accommodate that expectation, more businesses will need to consider targeted advertising and retargeting campaigns on social media channels.

Video’s prominence as the preferred form of content
According to research by Wyzowl, 97% of marketers say that video has helped increase user understanding of their product or service, and 76% indicated that it has helped increase web traffic and sales. That doesn’t seem far-fetched, given that 95% of people have watched explainer videos to learn more about a product or service, and 81% have bought a product or service as a result of watching a brand’s video.

“Pay to play”—the path to more exposure
In 2012, brands could expect, on average, that 16% of their fans would see their Facebook updates. Fast forward to 2018, and that reach has plummeted to about 6% (often less). With the diminishing organic reach of business content, most companies will need to invest in sponsored posts, boosted posts, and social media ads if they want to stay top of mind. Fortunately, social media advertising doesn’t have to break the bank; a small amount of money can go a long way.

Source : https://www.socialmediatoday.com/news/5-social-media-trends-to-watch-in-2019/544441/