The global cashless movement has seen a growing number of fast-casual and other establishments declining greenbacks in favour of plastic and mobile payments. Big retailer are testing cashless and even cashierless, store models to cope with demands for speed and convenience from their customers.

Like it or not, we’re living in the technologically advanced future we once only saw in science fiction movies, and customers expect retailers to keep up with the latest technology trends too. With the right technologies and controls in place, consumers will soon be as comfortable with this cashless method.

While major retailers continually set new standards for the modern tech-enhanced shopping experience, retailers of all sizes can, and should, strategize how to modernize their approach to payments.

Orchestrating the right payments strategy shouldn’t be about forcing cashless payments into your business model or figuring out how to get your customers to pay with their thumbprint. While many consumers expect high tech features, it might not necessarily be what your consumers want.

In Indonesia JDVirtual has been officially launched at Commuter Line train stations in Jakarta. Implementing QR code technology, JDVirtual sells grocery products that are being delivered directly to customers’ home

Chinese e-commerce giant JD launched a new service for its users in Indonesia in the form of new retail store JDVirtual. JDVirtual can now be found at Commuter Line train stations in Greater Jakarta Area: Jakarta Kota, Sudirman, Sudimara, Juanda, Gondangdia, Cikini, Tebet, Pasar Minggu, and Depok Baru.

JDVirtual sells food, beverages, and other grocery products that are usually found in conventional retail stores. The retail store was designed to make it easier for customers to choose the products that they want to buy; the products will eventually be delivered to the address on the JD mobile app.

In addition to trying out a new model, the initiative is also part of the effort to adjust to the high mobility level of Commuter Line users in Jakarta.

Implementing QR code technology, JDVirtual offers a modern way to shop by highlighting borderless and cashless shopping concept. Users of JD.ID app can immediately purchase the products by scanning the codes on JDVirtual. The transaction process, including the payments, are being done in the JD.ID app.

JD aims to provide new shopping experience for its customers through JDVirtual. There is a possibility that the facilities will be installed on other transportation strategic points such as bus terminals or airports.

JD has previously introduced the online-to-offline (O2O) concept in Indonesia through the launch of JD.ID X futuristic store at PIK Avenue in early August. The difference between JD.ID X and JDVirtual is that while payments are being made through the mobile app, customers purchased the products in store and bring them home themselves.