Fortune Indonesia is once again entrusted by Siam Cement Group (SCG) to handle their television advertising (TVC). Having the shooting location situated at Ijen village, Banyuwangi, the TVC narrates about a group of brothers and sisters who move away from the village to the city to reach their dreams. Even so, this group of children does not forget to return the favor to their parents who have raised them lovingly by helping them renovate their house in the village.

Nonitri Jaya Puspa, Senior Account Executive Advertising 2, stated that the client is currently expanding its market in Indonesia. It is recognized that at the moment, the customer awareness of the SCG brand is still low. Therefore, she and her team attempt to build awareness through the values that are very closely related to the people of Indonesia.

“In Indonesia, the culture of moving away is very strong. A lot of children move away from the village and go to the city to pursue their dream. Therefore, we try to lift that very strong culture while instilling a bit of moral value that makes the TVC something worth remembering by the public,” she said. Not only does this SCG TVC manage to highlight the products of SCG, but it also manages to show the beauty of Indonesia.