Most people consider banner ads on the internet as a kind of advertising that is stagnant and easily forgotten. Inadequate and inefficient banner ads will surely be closed and lose competitiveness with more developed banner ads filled with activities and animation.
Although banner ads are not taken into account compared to Search Optimization Engine (SEO) tactic and pay-per-click campaigns to get to the top of the search engine, banner ads are still an optional additional strategy.
Banner advertising is a progressive marketing technique to support products and services through the power of internet using banners in the promotional campaigns.
Strong ideas and well-crafted banner ads are the basic conceptualization of banner ads to drive traffic to your website which will directly lead to the brand. An essential element to consider is to create a compelling ad so that your banner ad is not a wasted effort.
The key to a standout banner ad is placing your banner on a website that suits your target market and configuring the banner to entice people to notice it and then click on it. Another traditional theory is to design a banner with a charming graphical display.
A superior banner must be “lively” to attract the attention of visitors and able to display a captivating combination of images and materials. The expression “a picture is worth a thousand words” is an important component of banner advertising. There are two types of the banner: static banner and dynamic rotating banner.
Static banners remain the same for each visitor with every page load. In contrast, the dynamic rotating banner exposes each visitor to a variety of ads. The main benefit of the dynamic rotation is that the different and unique variations of the banners that you promote to each visitor will become the main attraction. However, the combination of both will help maximize your bottom line.
To employ banner ads that make the profit, test out several different banners. This is done so that you have the information, ‘know the hows’, and understand which keywords that can capture the right target market for your internet marketing campaigns. This will guide you to centralize your marketing assets on campaigns that are right on target to generate a smooth return on investment (ROI).
Banner ads are actually still a great online marketing tool. By following these simple guidelines, your banner ads will succeed in getting to the top segment with high traffic.
Source:
NeuroAdvertising