Nowadays has become a part of people’s lifestyle worldwide. People of the world have started to use social media and the number of users is expected to grow. All of the social media such as Facebook, Twitter, LinkedIn, Google+, Pinterest, and Instagram, have changed the way people communicate and interact in social life.

Social media is not only a forum to share when interacting or communicating with friends, colleagues, or fans but also an effective forum to promote or advertise products online and to communicate directly with consumers.

Promoting through social media has a number of advantages, including more economical and effective. In addition, promotion can be done through viral marketing where prospective customers can see it right away so it is easier to bring in new customers. Social media can also reach a wide range of consumer profiles from the existing segmentation (broad demographics).

Another advantage of using social media is that it can broadly disseminate information quickly, monitor the latest news at any time and help to smooth your business. Social networks provide people with an opportunity to get acquainted with new communities and connect with old friends without having to meet in person.

The role of social media in marketing strategy
Social media does serve as a forum to share but we have to be wise in sharing things into the realm of social media. Social media has created addiction among many people in the world. Its presence brings both positive and negative changes that impact the social relationships with others. The addiction on social media tends to make people so engrossed in their own world that they ignore their surrounding as their real world, thus reducing the social nature of people since they prefer to communicate through social media or social networks instead of the face to face communication. Actually, the addiction that can be seen from how intensely the users access their accounts at any time may have a less negative impact if they can repay it by at the same time being active in the real world. Therefore, the social media should be used at the right place and right time. How great it will be if social networks are used as wisely as possible