When it comes to promoting a product or service, recommendations to use billboards, TV or online media to advertise are often heard. However, there is one thing that can always affect your target customers, i.e. brochure.

Through brochures, you can inform the consumers not only about discounts and attractive offers but also the new products.
There are several things you should check out before you distribute your brochures. First, you have to examine every detail of the brochure, such as the fonts, colors, pictures and printing quality. Design is one of the important elements in printing media. The font size, colors, and images in the brochure must be clear and, of course, interesting and unique.

Besides the design, you should also observe the printing quality. After determining the design, consider the quality of the printing press and the paper since they also define whether or not the brochure can attract the target. You do not want your brochure to have unclear printout or dull colors. The paper quality also determines the excellence of the printout. Use the paper that is of good quality, a bit thick, and does not tear easily.

Although TV or billboard has a much larger size than brochure or pamphlet, ads on TV or billboard can only be seen while watching television or passing the road. But when people have a brochure, they can carefully read it, and that is your chance to provide as much information as possible.

In addition to the brochure, you can also expand your target market by using other print media, such as posters, fliers, and so forth. And keep in mind that people still care for details.

Article Source: EzineArticles.com/7983273