Marketer, when you read or hear this word, you might immediately think of a salesman or a saleswoman, who are often seen here and there offering goods or services from various companies. A marketer is the spearhead of a company that defines its success or failure. Marketer’s primary job is to sell products or services of a company to a target market determined by the company.
Many say that if you have ever worked as a marketer at a company, you will have a greater fighting spirit to face the harshness of life. Today marketing has been using the online world more intensively; therefore, it is referred to as Online Marketing. However, the basic principle is the same, namely to sell products or services of a company to a pre-determined target. Here are some tips to become a reliable marketer:
Know your market. Define to which segments you want to market the products or services, and who your target customers are. Make sure you sell the products or services to the right person.
Have a good appearance. You never know where and when you will meet with your prospective clients. Your appearance creates the first impression. Give a great and convincing impression when the target meets you because the neat and convincing appearance will make the target thinks that the products or services being offered are of good quality.
Extend your connections and network. Spread your wings, avoid limited scope. Broaden your insight into the world you have never known before. The more connections and insights you have, the greater chance you have to get new clients.
Master the product knowledge. There is no way you can offer a product or service to a prospective client without fully mastering the advantages, disadvantages, price, quality, target consumers or clients, and so forth.
Step out of your comfort zone. Never feel that what you have achieved today has been quite satisfactory. You are working on a target; however, if you are able to achieve even more, you have no reason to stop. Dare yourself to step out of your comfort zone for a new challenge, for instance, getting a client from the circle you have never been before. This will require you to have the ability to adapt quickly.
Create enthusiasm within yourself. Creating enthusiasm takes effort and hard work, intention, and action. Enthusiasm is an action instead of mere aspiration. Then seek to fulfill your aspiration.
Note the testimonials. If your clients are satisfied with the products or services you are selling, record their testimonials. A testimonial is very significant to prove your product’s superiority. They might say things that never occurred to you.
Grapple with reality. Marketing World is the world full of competition in everything; therefore, you must have a very strong mentality. The offer you submitted is not always acceptable to the client. Rejection is very common in marketing world; it takes patience and extra mental endurance. To be consistent with your work and never give up is the key to your success.